![]() ![]() It is important to develop the ICT and social infrastructure in the rural areas to provide the ICT access to the rural communities. There are also opportunities and challenges of using TV as an alternative educational tool during the pandemic. The results showed that television is an effective educational medium among rural school students during Covid-19 pandemic. Uses and Gratifications theory was used to examine the role of TV as an educational media in empowering rural school students. The qualitative data were thematically analyzed. ![]() The personal interviews were conducted with five key people in the same geographical area (purposive sampling). The FGDs were conducted with 36 students in Billewa Vidyalaya (School) in Anuradhapura District. Therefore, the main purpose of the study is to examine the role of television in empowering rural school students in Sri Lanka. Therefore, “Guru Gedara” (Teacher’s house) Television (TV) programme was mainly introduced to the students who do not have the internet access to provide formal education during Covid 19 pandemic in Sri Lanka. The online learning and media-based learning have been introduced as alternative solutions to the education sector at the local and international levels in the context of Covid-19. Combining traditional media with mainstream media and new media is another alternative solution to empower the rural communities in the context of Covid-19. The Ministry of Health and Indigenous Medical Services also can conduct some awareness programmes to educate rural people on Covid 19. Therefore, the responsible authorities should facilitate strengthening this community-based communication mechanism by providing financial and infrastructure facilities. Moreover, the community-based traditional communication implemented during the pandemic, play an effective role in dealing with the current health situation. The results show that the traditional forms of communication can play a vital role in empowering rural communities in the context of Covid-19. The qualitative data were analyzed thematically. The Focus Group Discussions were carried out with twenty people and personal interviews were conducted with five key people in the same geographical area. ![]() The geographical location of this study is Anuradhapura district, North Central Province. Therefore, the main purpose of this study is to examine the role of traditional forms of communication in empowering rural communities in Sri Lanka in the context of Covid 19. WHO highlights that the media including traditional forms of communication can play an effective role in empowering people in the context of Covid-19. ![]()
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